Global brand storyteller translating business objectives into bottom line results through development of breakthrough creative marketing assets and brand strategy

• Expert in brand articulation/voice/naming/framing and architecture

• Experienced in driving social media creative strategy and asset development for audience and engagement growth

• Highly valued for tapping into influencer culture and amplification of consumer voice

• Frequently recognized for:

› original, innovative and executable ideas

› forging high-value relationships with agency partners and vendors

› promoting positivity, authenticity, empathy and integrity

› superior collaboration, organization and presentation

PROFESSIONAL EXPERIENCE

SBG | SilverBell Global, New York, London

Creative Director and Lead Strategist (January 2021 – June 2024)

• Executed rebrand of high-end recovery concierge company through brand audit, client journey, case studies and identification of targeted areas of brand expansion

• Responsible for wall-to-wall marketing efforts including digital, print, custom presentation and collateral design, branded merchandise and advertising

• Developed, managed and led all Company retreats, panels and events, from concept and creative to budget, vendor interaction, strategy and logistics

• Delivered business development strategies that increased growth through improved consumer relationships

• Strengthened databases and organizational professional development

Inservice Foundation, New York, Miami

Executive Director (August 2021 – November 2023)

• Lead start-up/founding Board of Directors in establishing, defining, naming, and branding a 501(c)3 nonprofit foundation providing tailored support for individuals struggling with alcohol and drug addiction

• Responsible for developing all policies and procedures

• Curated, ran and executed fundraising events raising over $200K at LSpace Gallery NYC

Atlantis, Paradise Island, Bahamas

Creative Director (January 2017 – October 2020)

• Creative partner in 2017 evolution of brand voice, creative strategy, customer journey and guest experience

• Defined and executed creative strategy for media campaigns encompassing TV, digital (video and display), social media, web and PR efforts

• Managed social media teams and creative branding agencies

• Strategic copywriting for social, advertising, on-property collateral, headlines, taglines, namings

• Oversaw brand films, photography, commercial edits and in-room video content

• Business planning, ideation, creation and execution of restaurant openings, major events, concerts and food festivals

• Imagined, initiated and secured brand-building partnerships to create revenue streams, delivered media value

The Luminations Group, New York

Creative Director (September 2003 – December 2016)

• Responsible for creative process crafting and management of internal branding, pitches and projects

• Consumer products and brand naming

• Concepts, logo, event design, copywriting, presentations, speeches

Clients: Johnson & Johnson, Listerine, Rogaine, Ethicon, J&J Global Marketing, KY, Valeant, Elizabeth Arden, Novartis, Shire Pharmaceuticals, Johnson’s Baby

Faith Popcorn’s BrainReserve, New York

Director, Creative Design & Licensing (February 1998 – September 2003)

• Led visual creative process for branding, presentations, concepts, naming

• Launched and ran licensing business: brand development, product design and marketing implementation of home goods and furniture program

Clients: Tylenol, Phillip Morris, La-Z-Boy, SnackWell’s

Ark Asset Management Co., Inc., New York
Graphic Designer (August 1993 – January 1998)

In-house designer for $4B asset management firm; responsible for branding, daily reporting, annual and quarterly presentations

DIGITAL SKILLS

Adobe Creative Suite, Canva, Mailchimp, Klaviyo, Slack, Jotform, Squarespace, Keynote, Basic SEO

EDUCATION

Lehigh University, B.A., Journalism, Graphic Design, 1993